Innovia Films has added new downgauged grades to its Biaxially Oriented Polypropylene (BOPP) squeezable Rayoface label facestock range. CZFA51 and WZFA51 are clear and white films, respectively. 

According to Innovia, these films offer customers the opportunity to save time and money for every step of the value chain if they switch from using PE85 to Innovia’s BOPP films. In addition, they gain a squeezable film with clarity for “no-label” look applications and enhanced gloss for shelf appeal. 

“We have researched the benefits that can be gained by switching from PE85 and they are substantial,” says Richard Southward, global product manager, Labels at Innovia Films. “As our films are thinner, the printer will get more square meters per reel, which means more printed labels per reel and increased up-time on press. It reduces the number of reels required by up to 60%, effectively decreasing the number of pallets and the storage space required by half. This results in less packaging and reel handling costs. The reduction in label material weight means that transport and logistics carbon footprint can be reduced by up to 45%. We believe this is an excellent opportunity to save time and money.”

Squeezable films are popular with brand managers, especially in the home and personal care sector. Labels produced from these films maintain their consistency and quality throughout the life of the container on which they are applied, regardless of the format.

Southward adds, “The added bonus is that they are also food contact compliant under FDA and EU regulations, and offer game-changing branding impact with their unprecedented clarity.”